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Can Foton-backed Borgward succeed in China?

BEIJING – With strong backing from Chinese truck and bus manufacturer Beiqi-Foton, German automaker Borgward, which returned to the global automotive stage a year ago in Geneva, has big plans in China.  “With our China headquarters office in Beijing officially kicking off, Borgward, as a premium automotive brand, is

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IAA 2015: Borgward returns with the BX7, LeTV’s Ding Lei talks Super Car

FRANKFURT – Unlike two years ago when China’s Chang’an Auto exhibited here for the first time, this year’s IAA Cars or the Frankfurt Motor Show did not feature any Chinese automakers. But nevertheless the China factor still resonated throughout the show as it opened to the press on September 15.

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