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Audi launches Audi on demand+ premium mobility service in Beijing

BEIJING – Audi said in a statement on September 19 that it has launched its Audi on demand+ mobility premium mobility service that provides flexible use of vehicles and exceptional service for local residents in Beijing. Users select the car desired from a range of prestigious top models from a

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Rising Opportunities in China’s Automotive Independent Aftermarket

Introduction China’s automotive industry has entered a new phase where new car sales growth decelerates, while the car population expands and the average car age increases. This brings enormous opportunities for expansion of the independent aftermarket. In this article, we examine the complexity of China’s independent aftermarket including the distribution

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Rising Opportunities in China’s Automotive Independent Aftermarket (II)

Introduction China’s automotive industry has entered a new phase where new car sales growth decelerates, while the car population expands and the average car age increases. This brings enormous opportunities for expansion of the independent aftermarket. In this paper, we examine the complexity of China’s independent aftermarket including the distribution

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Younger consumer demographic requires different branding strategy

Automakers are increasingly adopting different strategies to cater to young consumers, especially the “post-90s” generation, according to several OEM executives who spoke at the forum. “Consumers that are born in the 1980s and 1990s are becoming mainstream car buyers in the Chinese market,” said Takahiro Hachigo, vice president, Honda Motor

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