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Head of Qoros says brand to stand on its own – but will it all arrive in time? (I)

It was a shining moment for Qoros Automotive when the Qoros 3 made its global debut at the Geneva Motor Show in 2013 before officially hitting the Chinese market later that year. But that aura has not translated to sales. Despite selling 14,000 vehicles in 2015 that represented a 170

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Qoros illustrates car technology in Shanghai

The 2013 Qoros Technology Day, themed with Technology That Matters, saw the opening in Shanghai international fashion centre on Sept 17, 2013. Through auto parts and related system demonstration, and unique virtual experience, the Qoros technology team shared the high-standard development process of the Qoros 3 Sedan and other Qoros

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Qoros: a new business model

Asked about visitor response on the first media day of the 83rd Geneva International Motor Show, Qoros Auto chairman Guo Qian told me: Explosive! Explosive indeed! In sharp contrast to neighboring exhibitor stands, Qoros’ four display models and distinctive square-shaped logo attracted constant crowds of TV crews, journalists and participating

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Slowed market leads to consolidatio

Independent, JV and JV independent brands Government support of JV independent brands was confirmed recently by two officials: Su Bo, vice minister of the Ministry of Industry and Information Technology (MIIT) and Chen Jianguo, deputy director of Industrial Coordination, National Development and Reform Commission (NDRC). Vice minister Su said on

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The growth pains of Qoros in management

Qoros has reportedly just appointed a former Ford China executive to be its CFO. In a way the new joint venture between China’s Chery Auto and Israel Corp. seems to be structured like Lexus in the early days. Qoros has its own brand, product portfolio and management team independent of

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