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Head of Qoros says brand to stand on its own – but will it all arrive in time? (II)

It was a shining moment for Qoros Automotive when the Qoros 3 made its global debut at the Geneva Motor Show in 2013 before officially hitting the Chinese market later that year. But that aura has not translated to sales. Despite selling 14,000 vehicles in 2015 that represented a 170

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Head of Qoros says brand to stand on its own – but will it all arrive in time? (I)

It was a shining moment for Qoros Automotive when the Qoros 3 made its global debut at the Geneva Motor Show in 2013 before officially hitting the Chinese market later that year. But that aura has not translated to sales. Despite selling 14,000 vehicles in 2015 that represented a 170

| | | | | | | | | | | | Read More

The China factor in Geneva: Qoros, Borgward and Dongfeng

GENEVA – As the 85th annual Geneva International Motor Show opened to the media at the Palexpo here on March 3, the relationship between this prestigious international auto event and China seemed to be more obvious. Two exhibitors came from China, Qoros Auto and Dongfeng SK. This was the 3rd

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Yin Tonyue in a cage

The recent issue of Global Entrepreneur published an in-depth article about Yin Tongyue, chairman and CEO of Chery Auto, along with the company’s efforts in revamping its management structure. With unprecedented candidness, the founder of China’s leading independent car brand talks about the inside stories of Chery Auto and his

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Qoros: a new business model

Asked about visitor response on the first media day of the 83rd Geneva International Motor Show, Qoros Auto chairman Guo Qian told me: Explosive! Explosive indeed! In sharp contrast to neighboring exhibitor stands, Qoros’ four display models and distinctive square-shaped logo attracted constant crowds of TV crews, journalists and participating

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