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Can the more expensive All-New Discovery attract more Chinese consumers with its emotion?

Land Rover launched its All-New Discovery in China on March 2. The 5th generation of the model is given high expectations. At a starting price of ¥798,000 ($116,000) for the 3.0L S version all the way up to ¥1,108,000 for the Limited Launch Edition, the All-New Discovery is more expensive

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Bernd Pichler appointed executive VP of IMSS

SHANGHAI – Jaguar Land Rover China and Chery-Jaguar Land Rover announced on December 9 the appointment of Bernd Pichler as executive vice president of Integrated Marketing, Sales & Service (IMSS) effective immediately. Pichler has an economics degree at Universität der Bundeswehr Hamburg and MBA at GSBA Zurich. He has extensive

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Chery-Jaguar Land Rover sets up top strategic committee

Jaguar Land Rover (JLR) China has decided to set up a top level strategic committee to manage its operations in China, according to Yu Linglin, senior reporter at 21 Shiji Jingji Baodao (21st Century Business Herald). “Our business is long term and it is the mutual responsibilities of both partners

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