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Great Wall becomes reality check on Chinese auto brands

A year ago, investors loved Great Wall Motor Co.’s cheap SUVs. The stock surged to records, margins fattened beyond those of any automaker and the chairman even talked about outselling Jeep. Then it tried to go upscale.Today, its ambitions to be China’s first challenger to major foreign car brands have

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Technology, products, creative sales and marketing

The following is an interview with vice president of Chang’an-Ford Sales Co. recently conducted by autoreport.cn, a Chinese language website. Before his current position, Jason Liu was vice president of Jiangling Motors Corp., Ford’s commercial vehicle investment in China, and CEO of Mazda Taiwan. The interview offers some insights on

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