Home > Ma Jinghua

Heizman’s PR crisis: VW China vs. Li Anding

The newly appointed CEO of Volkswagen Group China ran into a major PR crisis last week after veteran automotive journalist Li Anding published on November 28 a blog titled “Volkswagen’s ‘PR gate’ – a memo for Heizmann” (see Insert). In his blog on sina.com.cn, Li claimed that Heizmann’s decision to

| | | | | | | | | Read More

Volkswage’s DSG Rashomo

By Sun Xiaohong, CBU Guest Columnist Volkswagen’s DSG problem is now a hot topic that keeps popping up whenever media people meet. While many publications choose to remain silent, some who question the fairness of VW’s decision have spoken out. Let us first review what has happened. Owners of

| | | | | | | | | | | | Read More