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Jia Yaquan becomes Chery vice president to take charge of domestic sales

WUHU, Anhui – Jia Yaquan has become vice president of Chery Automobile Co., Ltd. and president of Chery Automobile Sales Co., Ltd. since September, according to a report by qichetoutiao app citing insiders of Chery. The appointment of Jia Yaquan is an important personnel layout after Chery has strategically transformed

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Che Yanhua has joined Volvo (China) as vice president of sales

SHANGHAI – Che Yanhua has joined Volvo (China) as vice president of its sales firm since September 1 to take charge of marketing in Volvo’s Greater China region, according to media reports citing information from the company. Che entered the automotive industry in 1997 and has rich experience in marketing

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From sports cars to flying cars, Geely takes unorthodox approach to new empire

Little by little, Geely Holding Group is putting the pieces together for what is shaping up to be a new global automotive empire. The path it took to become what it is today, however, has been rather unconventional. The 30-year old company with less than 20 years of car

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FAW Jiefang’s resurgence thanks to nimble market response and people

Besides the joint ventures FAW-Volkswagen and FAW-Toyota, FAW Jiefang has probably been the only bright spot for FAW Group in recent times as far as its wide array of independent brand arms are concerned. The surprising thing is that it has been trucks, the medium and heavy-duty variety, that

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Major industry executive changes in 2016

Brand Origin Name New Position Previous Position U.S. Sheng Wenjiang Transferred back to the U.S. VP of GM China Sales, Service & Marketing; VP of SAIC-GM                   Marc Comeau VP of GM China Sales, Service and Marketing; VP of SAIC-GM                   VP of GM

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Younger consumer demographic requires different branding strategy

Automakers are increasingly adopting different strategies to cater to young consumers, especially the “post-90s” generation, according to several OEM executives who spoke at the forum. “Consumers that are born in the 1980s and 1990s are becoming mainstream car buyers in the Chinese market,” said Takahiro Hachigo, vice president, Honda Motor

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