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Reasons behind Audi’s partnerships with Chinese tech giants Baidu, Alibaba and Tencent

Volkswagen’s luxury car unit Audi has agreed to deepen collaboration with Chinese internet giants Baidu, Alibaba and Tencent (known as BAT) to offer more digital services in its largest global market. On September 11, Audi China and the brand’s joint venture FAW-Volkswagen signed tripartite memorandums of understanding (MOUs) with BAT

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