Home > Phil Murtaugh

Head of Qoros says brand to stand on its own – but will it all arrive in time? (III)

It was a shining moment for Qoros Automotive when the Qoros 3 made its global debut at the Geneva Motor Show in 2013 before officially hitting the Chinese market later that year. But that aura has not translated to sales. Despite selling 14,000 vehicles in 2015 that represented a 170

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The China factor in Geneva: Qoros, Borgward and Dongfeng

GENEVA – As the 85th annual Geneva International Motor Show opened to the media at the Palexpo here on March 3, the relationship between this prestigious international auto event and China seemed to be more obvious. Two exhibitors came from China, Qoros Auto and Dongfeng SK. This was the 3rd

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Shen Yang: Break through Wuling’s branding ceiling

When SAIC-GM-Wuling launched its first car model, the Baojun, during Auto Shanghai last year, it represented the birth of the third independent brand after the Roewe and MG for Shanghai Automotive Industry Group Corp. (SAIC) and GM’s fourth brand in China after the Buick, Chevrolet and Cadillac. But to Shen

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