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Going upscale: homegrown automakers need quiet, hard work

On March 19, Chery Automobile launched its high-end car brands Riich (Ruiqi) and Rely (Weilin) in Wuhu, its home city. On the same occasion, it announced production start for the first Riich model, the G6. Homegrown automakers represented by Chery, which have all along paced in the mid- and low-end

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