Home > Sanya Declaration

Audi Dealer Association sends letter of discontent to Audi over senior exec comments

BEIJING – On March 20, five days after Audi senior executives told the Chinese media in an interview that Audi would not force dealers to maintain relationship against their will if trust is lost, the CADA Audi Dealer Association expressed its discontent over the comments in a heated letter requesting clarification

| | | | | Read More

Ouch! Audi feels the pain in China as it gambles on two-partner strategy gain

Tumbling sales, unhappy and hostile Chinese dealers, a Chinese map gaffe and agitated senior executives. Just about anything that can go wrong is going wrong all of a sudden for Audi in China, where it has enjoyed being the market leader in luxury vehicles ever since it entered the country

| | | | | | | | | | | | Read More