Home > Volker Steinwascher

Head of Qoros says brand to stand on its own – but will it all arrive in time? (I)

It was a shining moment for Qoros Automotive when the Qoros 3 made its global debut at the Geneva Motor Show in 2013 before officially hitting the Chinese market later that year. But that aura has not translated to sales. Despite selling 14,000 vehicles in 2015 that represented a 170

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Qoros illustrates car technology in Shanghai

The 2013 Qoros Technology Day, themed with Technology That Matters, saw the opening in Shanghai international fashion centre on Sept 17, 2013. Through auto parts and related system demonstration, and unique virtual experience, the Qoros technology team shared the high-standard development process of the Qoros 3 Sedan and other Qoros

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How does Qoros Auto survive without any heritage?

In the era when automotive heritage is highly cherished in China, Qoros Auto is no doubt a distinct exception because it has none. How would an automobile brand born in China survive the ever growing competitive Chinese and European markets even though it has created a sensation in Europe? The

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The growth pains of Qoros in management

Qoros has reportedly just appointed a former Ford China executive to be its CFO. In a way the new joint venture between China’s Chery Auto and Israel Corp. seems to be structured like Lexus in the early days. Qoros has its own brand, product portfolio and management team independent of

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