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Heizman’s PR crisis: VW China vs. Li Anding

The newly appointed CEO of Volkswagen Group China ran into a major PR crisis last week after veteran automotive journalist Li Anding published on November 28 a blog titled “Volkswagen’s ‘PR gate’ – a memo for Heizmann” (see Insert). In his blog on sina.com.cn, Li claimed that Heizmann’s decision to

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