BEIJING/SHANGHAI – Volkswagen Group China and eHi Car Services Ltd., a leading car rentals and car services provider in China, have signed a Memorandum of Understanding to jointly explore luxury mobility-on-demand services in China, the two companies said in statements on September 29.
Both parties will leverage innovative technologies, rapidly developing mobile Internet and car connectivity to provide luxury mobile services to Chinese consumers. Entirely new on-demand services will satisfy diverse needs, and make luxury mobility more comfortable and more convenient.
Currently, popularization of mobile devices and Internet connectivity enable rapid innovations in China’s mobility services market. Consumption upgrading and increasing business travel require more quality and customized luxury mobility solutions.
To address the huge market potential, a strategic partnership will be formed which combines the strengths of Volkswagen, a leading automaker with Audi, Porsche and Bentley luxury brands, a comprehensive range of exciting car models for every mobility need and long-established popularity in China, and the NYSE-listed eHi’s mobility services leadership in China, where it operates about 60,000 vehicles from more than 4,000 directly managed service locations in more than 250 cities.
“Volkswagen Group China understands the various needs for new mobility and sees clearly the trend of the transportation-on-demand business. This is the latest example of our strategy to work with outstanding Chinese companies to develop innovative concepts that can advance new mobility-on-demand services in China and provide well-matched mobility services solutions to customers,” said Prof. Dr. Jochem Heizmann, member of the board of management of Volkswagen AG and president and CEO of Volkswagen Group China.
“China is facing a historic opportunity from consumption upgrade and economic transformation. At the same time, new mobility services are an essential part of the sharing economy, which is becoming more popular for hundreds of millions of Chinese consumers. We believe this cooperation with Volkswagen Group China will add an important new level to mobility services and support the ongoing development of China’s mobility services sector,” said Ray Zhang, chairman and CEO of eHi.
Last November, Volkswagen Group China reached a strategic partnership with Didi Chuxing, one of China’s leading mobile transportation services providers, to provide mobility services in China.